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Time tracking for startups

Last updated on
September 5, 2018

In the startup business, time is the one variable you have complete control over and using it well is a basic matter of survival. But you don’t want to waste valuable time and effort tracking where it all goes. It’s exactly why we designed Timely – the first time tracking tool that automatically tracks how your startup actually spends its time in the background while you work.

The time tracking tool for startups

Timely captures every tool you use for work – from calendar events, phone calls, emails, documents, websites and your favourite work apps – and uses AI to translate it all into fully accurate time sheets. You can control, manage and bill time from one place without compromising your own productivity.

What’s more, we’re a startup ourselves. We know the joy of securing investment, and the pressure to ensure every cent is spent intelligently. We share the need to run a hyper-efficient and fully accountable business. We only want to use tools that move our work forward, instead of adding new tasks into our workflows. It’s precisely why the time tracker we’ve built – and all use – does the unproductive work we hate automatically for us.

Available on every device you work with

📙 A complete log of all business time

In contrast to most other time trackers, Timely works automatically. It records all the time you spend in desktop and web apps every day, and can even capture time spent on mobile calls and GPS locations. You get a the full picture of your working day, with a completely accurate and dependable record of business time data at your disposal. Everything is collected and fed into action-focused dashboards for you, so you can make data-informed decisions without digging for information. No timers, no interrupting your day to log information – you no longer have to consciously track time again!

📈 Report and bill accurately for work

With an accurate account of time data, you can bill honestly for all your work. Timely captures all your billable hours – even the hidden ones manual time tracking often overlooks, like the time spent on emails, out-of-hours work, client calls and overrunning meetings. No details are left behind or misrepresented – you can even let our AI create time sheets for you, so you can get back to actual productive work! Lead all business relationships from a position of total transparency and accountability, with simple custom reports which show exactly how you spent your monthly budget in granular detail.

🛠 Control your non-billables

For startups, managing non-billable time is just as important as billable time. There’s a ton of work that goes into growing and sustaining your business that many people don’t realize. By capturing everything you get up to, Timely lets you keep an eye on the time you spend on essential “non-billables” like networking, meeting investors, self-driven PR, internal communications, bookkeeping and, of course, working on new funding rounds. Our intelligent tag system lets you quickly categorize your activities to any grade of detail that you want. You can even review your activity down to the time you spent on a specific email or Slack thread. It’s essential for quantifying the true cost of all non-billable work and keeping a healthy balance.

💰 Ensure new work is profitable

When your resources are tight, you need to make sure you use them to maximum effect – running projects as efficiently as possible and only taking on work that’s actually worth your time. With real-time budget tracking, activity breakdowns across all your projects and an account of all the time you spend on each project task and phase, Timely helps you proactively manage projects to stay on-track and on-budget. By knowing exactly all the tasks and effort that goes into specific projects, you are better placed to choose the most profitable project rate – and you can estimate future work with confidence, knowing you only take on work that guarantees a good return.


⚙️ Increase your productivity

By seeing exactly how your startup spends its time, Timely helps you identify where you can improve your performance. Review individual task lengths to understand where certain work takes you too long, and understand your own work processes to uncover where you get distracted. With a full overview, you can identify time drains, inefficient processes, broken workflows and capacity limitations. It’s super helpful for helping you know where you might need to outsource work, invest in new tools, hire additional help, fix processes or revisit your own expectations.

🏃🏽‍♀️ Capture mobile work

Timely was built for the active startup lifestyle. Off-site meetings, workshops, conferences and events, mobile calls and travel – all the work that happens away from your desk can all be captured. And Timely itself is accessible on web, desktop, tablet, smartphone and smartwatch, so you can manage your time on-the-go. Expect a fully native app, whether you prefer Android to iOS, or Mac to Windows.


Why startups choose Timely

Whether just starting out or several investment rounds in, startups of all backgrounds use Timely for company-wide transparency. From costing all internal non-billables, to understanding everything that goes into client work, Timely is a no-brainer for seeing exactly where your business spends its time. But don’t just take our word for it – here’s what a few of our startup users make of automatic time tracking:

“As a startup founder, I’m looking for next-level ways to lower administrative overhead, and reflect on my busy and varied days. Timely’s approach makes sense and there is no other like it.” – Rudy
“I want to be able to focus on my work and not time reporting. The Memory Tracker lets me do just that! It’s a great app that takes away the stress of time reporting and allows you to focus 100% on your job. That’s a massive productivity and motivational boost for me.” – Peter
“Timely is a modern time tracking app with solid integrations. We use it to understand project management, and it’s still got the best UI I've seen for all time tracking tools on the market.” – Dan
“Timely helps me become more productive and see where I lose time. It’s also great for showing my cofounder what I did today.” – Ben
“Working in a startup, I need to juggle multiple projects and it really takes up a lot of my mental energy. I also overwork a lot and want to see how I'm using my time. I chose Timely to inform myself and analyze my life habits and happiness.” – Jay
“Memory is fantastic. And I love the ability to forecast and see real-time revenue estimates. Having a chronological list of my activities is an enormous value-ad for me, because my business is all cloud-based and run through apps.” – Daniel
“I wanted a simple and consistent way to track my hours to provide value while gaining trust with my customers. I also wanted to be able to work more efficiently and fully cost my work. You delivered a way for me to track, observe, analyze and report on my hours worked. Timely is just life management made simple!” – Tiago
“Running multiple companies and working across all of them, I need to understand how my time is split. And with a growing team, we need more control and automation. I tried around 15 similar time tracking products, but they all fuelled my frustration. Timely didn't; things were just intuitive.” – Jacob
“I run a company while working as a contractor for 2 others, and capturing all my time across the different commitments is a pain… With Timely I can wait until the end of the month and use the unique combination of integrations to do all my timecards at once by looking at where I've spent my time on any given day. I started creating a few Google Apps scripts to do this for myself, but Timely is so much better!” – Nick

Try Timely for yourself

We’d love to know how Timely works for your startup. Trial the full app for free and let us know what you think. If there’s a specific functionality that could really supercharge everyday business and insight management, send a feature request to and we’ll push it up our development list!

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